Pricing
Priced for the whole workflow
Pricing depends on locations, campaign complexity, lead volume, call volume, integrations, and workflow requirements. Advertising spend is paid separately, directly to the ad platform.
Lead Engine
Ad spend paid directly by the client to the ad platform.
For businesses that need a more consistent flow of opportunities and already have dependable internal follow-up.
- Initial campaign strategy
- One primary service offer & service area
- Meta campaign setup & management
- One lead form or landing page
- Conversion & call tracking
- Creative testing & optimization
- Lead-source reporting
- Up to $5,000/mo managed ad spend
Booking Engine
For businesses that already receive calls or inquiries but need faster response, qualification, follow-up, and booking.
- AI receptionist & qualification workflow
- Speed-to-lead & missed-call recovery
- SMS follow-up & appointment booking
- Reminders, escalation rules & call summaries
- One phone number, one location
- One standard CRM or calendar integration
- Up to 50 new leads processed / month
- Up to 1,000 billable SMS segments / month
- Up to 300 connected AI voice minutes / month
Full System
Ad spend paid directly by the client.
For businesses that want the complete workflow, from opportunity generation through qualification and booking.
- Everything in Lead Engine + Booking Engine
- Campaign strategy & Meta ad management
- Lead capture, immediate response & nurture
- AI phone + SMS qualification & booking
- Missed-call recovery & reminders
- Supported CRM / calendar connection
- Attribution & full funnel reporting
- Up to $5,000/mo managed ad spend
- 50 leads · 1,000 SMS segments · 300 voice minutes / month
Multi-Location / High-Volume
For businesses with multiple locations, high lead or call volume, multiple offers, or several integrations.
- Multiple locations & phone numbers
- High lead volume & voice concurrency
- Multiple service areas & campaign offers
- Multiple integrations & custom routing
- Advanced reporting & dedicated implementation
Ad-spend management above the included $5,000/mo: 10% of the amount above $5,000.
What counts as a processed lead
A processed lead is a unique new inquiry that enters the Booking Engine and triggers contact, qualification, nurture, routing, or booking activity.
It excludes:
- Obvious spam
- Vendor solicitation
- Test records
- Exact duplicates within the configured window
- Internal team testing
A lead does not need to become qualified or booked to count as processed, system costs are incurred while responding and qualifying.
Usage & overflow
Line-item overflow applies only after your base allowance and any purchased capacity packs are used. We never charge both a capacity pack and line-item overage against the same included usage.
Additional Lead Capacity Pack
$250 per additional 25 processed leads- 25 additional processed leads
- 400 additional SMS segments
- 100 additional connected AI voice minutes
- Normal API processing for those leads
SMS overflow
$0.06 per billable carrier segment- • Long messages split into multiple segments
- • Special characters can shorten segment length
- • Inbound and outbound billable segments may both count
AI voice & phone overflow
$0.40 per connected AI voice minute- • Connected call duration is the billing unit
- • Transfers, forwarding & carrier charges may bill separately
- • High concurrency requires a custom plan
OpenAI & third-party API usage
Provider cost + 30% (our credentials), or $0 markup if you supply an approved key- • With a client-owned API key you pay that provider directly
- • Integration & management fees still apply
Additional phone number
$30 / month + usageAdditional standard integration
$750 setup + $150 / monthCustom integration
Starting at $1,500 setup- • Depends on API availability, webhooks, auth, and workflow complexity
Database reactivation campaign
Starting at $750 / campaign + usageThird-party provider pricing can change. OT Protocol will provide notice before changing published customer overage rates.
Individual modules
Individual modules are available when your existing systems support the required workflow. We may recommend the minimum connected components needed for reliable operation. Minimum $750 setup and $500/mo.
Requires a phone-number & routing configuration
Requires call forwarding to our number
Requires a lead source we can receive in real time
Requires valid consent & contact data
Requires calendar availability & qualification rules
Requires estimate status we can read or receive
Requires a contactable list with consent
Requires supported API access
Requires client-funded ad spend
Not sure which fits?
Tell us about your business on a free system review and we’ll size it to your volume and goals.
Book a Free System Review