Facebook and Instagram ads for excavation companies
Booked excavation site visits from ads we run for you
We run Facebook and Instagram ads for your excavation company, qualify the property owners who respond, then text them and book the site visit onto your calendar.
- Grading and leveling
- Site prep for pools, ADUs and slabs
- Land clearing
- Trenching and drainage
How it works for excavation
1. We run your ads
Ads showing grading, site prep and land clearing, shown to property owners in your service area. We write, design and launch them on Facebook and Instagram, then keep tuning them.
2. Homeowners answer a few questions
Everyone who taps your ad lands on a short page built for excavation that asks the questions below, so you know the job before you call.
3. We text them and book them
Each lead gets a text right away to confirm the details and pick a time. Bookings go onto your calendar through GoHighLevel.
4. You show up to the estimate
You get the homeowner's answers with every booking. Show up, quote the job and close it.
The questions every excavation lead answers
Before anyone gets on your calendar, they tell you:
Do you own the property?
Owners approve the work.
What's the project?
Grading, site prep, clearing, trenching or drainage.
What's it for?
A pool, ADU, driveway or new build tells you the scope.
About how big is the area?
Helps you plan the equipment.
When do you need it done?
Tells you who has a start date and who is still planning.
We adjust the questions to the jobs you want more of.
What you do
Keep your calendar open
Tell us the days and times you take estimates.
Show up to booked estimates
Every booking comes with the homeowner's answers.
Quote and close
Let us know how estimates go so we can keep tuning the ads.
Questions excavation companies ask
Who pays for the ads?
You do, straight to Meta from your own ad account. Your ad spend is never marked up and never passes through us.
Do I need Facebook?
Yes. The ads run on Facebook and Instagram from your own Meta business account. If yours isn't set up yet, Jack walks you through it on the call.
Do I need a website?
No. Homeowners who respond to your ads land on a page we build for your excavation business that asks the qualifying questions.
Are the leads shared with other contractors?
No. The leads come from your ads and go only to you.
What does it cost?
Pricing depends on your trade and your area, so Jack covers it on a quick 15-minute call.
Want booked excavation estimates in your area?
Answer a few quick questions, then pick a time for a 15-minute call with Jack. He will tell you straight whether it is a fit.
See if you're a fitNot excavation? See every trade we work with.